Ahrefs Brand Radar vs Semrush AI Visibility Toolkit
A factual side-by-side from both vendors' own pricing pages, checked Oct 15, 2026. We don't declare a winner; the right pick depends on prompts, engines and how many clients you run.
- Lower entry price: Semrush AI Visibility Toolkit ($99 vs $129).
- Engines both name: none in common on the pricing pages, or one is unknown.
Lowest paid plan
$129 monthly
$99 billed annually
Entry plan limit
5 / 10 / 20 tracked AI prompts
25 prompts, daily
Plans listed
4
2
AI engines named
UNKNOWN
ChatGPT, Google AI, Gemini, Perplexity
Engine notes
Engine list not shown on the pricing page.
–
White-label
UNKNOWN
Add-on: Pro Report $20/mo (branding and white-labeling)
Client workspaces
UNKNOWN
UNKNOWN
API
Core plans list API and MCP access
Enterprise (custom integrations & API)
MCP
Core plans list API and MCP access
Semrush MCP exists (site link); plan inclusion not stated
Free trial / plan
UNKNOWN
7-day free trial
Affiliate / partner program
UNKNOWN
Affiliate Program; Agency Partners listing add-on $90/mo
Checked
Oct 15, 2026
Oct 15, 2026
Ahrefs Brand Radar plans
| Plan | Price | Billing | Prompts / volume | Notes |
|---|---|---|---|---|
| Brand Radar AI | $199/mo | monthly | UNKNOWN | 'From $199/mo' |
| Prompt package Basic | $50/mo | monthly | +2,500 checks/mo | Add-on; overage $0.020/check |
| Prompt package Growth | $100/mo | monthly | +7,000 checks/mo | Add-on; overage $0.015/check |
| Ahrefs Lite/Standard/Advanced | $129/mo | monthly | 5 / 10 / 20 tracked AI prompts | $129 / $249 / $449 core SEO plans include a few tracked AI prompts |
Semrush AI Visibility Toolkit plans
| Plan | Price | Billing | Prompts / volume | Notes |
|---|---|---|---|---|
| Base | $99/mo | billed annually | 25 prompts, daily | Per domain |
| Enterprise | Custom | – | Custom |
Sources: https://ahrefs.com/pricing · https://www.semrush.com/pricing/ai/. See also Ahrefs Brand Radar alternatives and Semrush AI Visibility Toolkit alternatives.