Otterly.AI vs Semrush AI Visibility Toolkit
A factual side-by-side from both vendors' own pricing pages, checked Oct 15, 2026. We don't declare a winner; the right pick depends on prompts, engines and how many clients you run.
- Lower entry price: Otterly.AI ($29 vs $99).
- Engines both name: ChatGPT, Perplexity.
Lowest paid plan
$29 monthly
$99 billed annually
Entry plan limit
15 prompts
25 prompts, daily
Plans listed
4
2
AI engines named
ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
ChatGPT, Google AI, Gemini, Perplexity
Engine notes
Claude, Google AI Mode and Gemini are paid add-ons.
–
White-label
Agency Partners only (Looker Studio reports with your branding)
Add-on: Pro Report $20/mo (branding and white-labeling)
Client workspaces
Lite: 1 workspace; Standard+: unlimited; pitch workspaces for partners
UNKNOWN
API
Standard and Premium
Enterprise (custom integrations & API)
MCP
Standard and Premium
Semrush MCP exists (site link); plan inclusion not stated
Free trial / plan
Yes (free trial)
7-day free trial
Affiliate / partner program
Agency Partner program; referral program link on site
Affiliate Program; Agency Partners listing add-on $90/mo
Checked
Oct 15, 2026
Oct 15, 2026
Otterly.AI plans
| Plan | Price | Billing | Prompts / volume | Notes |
|---|---|---|---|---|
| Lite | $29/mo | monthly | 15 prompts | |
| Standard | $189/mo | monthly | 100 prompts | +100 prompts $99 |
| Premium | $489/mo | monthly | 400 prompts | +100 prompts $99 |
| Enterprise | UNKNOWN | – | From 1,000 prompts |
Semrush AI Visibility Toolkit plans
| Plan | Price | Billing | Prompts / volume | Notes |
|---|---|---|---|---|
| Base | $99/mo | billed annually | 25 prompts, daily | Per domain |
| Enterprise | Custom | – | Custom |
Sources: https://otterly.ai/pricing · https://www.semrush.com/pricing/ai/. See also Otterly.AI alternatives and Semrush AI Visibility Toolkit alternatives.